By Denys Kulakovskyi and Anastasiya Lendel
For every ballroom dancer, the day simply isn’t complete without the perfect ensemble for training or competition. From sophisticated trousers and tailored shirts for men to alluring dresses and skirts for women, along with elegant footwear, these elements are essential to the dance experience. In this feature, we delve into the world of dance brands, exploring their origins, concepts, and market positioning.
Dance Shoes: The Foundation of Every Dancer’s Wardrobe
BD Dance: The Pinnacle of Dance Footwear
Let’s begin with a brand that has become a cornerstone of the dance community: BD Dance International Limited. Founded in 1996 by a passionate dancer who struggled to find shoes that combined comfort and elegance, BD Dance has since blossomed into a global leader in dance footwear.
What truly sets BD Dance apart is its commitment to professional quality and innovation. Their cutting-edge design team and exquisite craftsmanship ensure a diverse range of models, materials, and styles to cater to every dancer’s needs. Notably, BD Dance is the largest sponsor of championship couples in dancesport, proudly supporting stars like Alexey Glukhov & Anastasia Glazunova, Evaldas Sodeika & Ieva Zukauskaite, Marius Andrei Balan & Khrystyna Moshenska, and Rares Cojoc & Andreea Matei.
With a mission to provide professional, stylish, and affordable footwear, BD Dance continues to innovate by blending dance and sports shoe designs. Their dedication to enhancing the dancer’s experience ensures that every pair of shoes is a perfect blend of comfort, style, and performance. (Instagram: @bddanceofficial, Website: bddance.com).
Another revered name in the dance footwear realm is Aida, a brand synonymous with quality and innovation. Founded in 2012 by Ilia Kolosov, Aida USA entered the U.S. market to fill a significant gap.
Aida’s mission is crystal clear: to elevate the dancer’s experience while fulfilling their most intimate fashion desires. With over 30 customizable shoe styles available in more than 2,000 unique combinations, the possibilities for creating your dream footwear are virtually endless. Many world champion dancers trust Aida for both training and competitive performances, and the brand proudly sponsors around 40 dance couples in America alone. (Instagram: @aidadanceusa, Website: Aida Dance USA).
Training Clothes: Dance in Style
Once you’ve selected the perfect pair of shoes, it’s time to consider your training attire. Enter Danza, a brand dedicated to fulfilling every dancer’s sartorial whim. Offering a wide array of high-quality products tailored for various dance styles, including Ballroom, Latin, and High Heels, Danza is quickly becoming a favorite among dancers.
Though relatively new to the market, Danza has garnered a loyal fanbase, thanks to its elegant yet eye-catching designs. From bodysuits and skirts to tops and shorts, the brand offers something for every dancer. With frequent new collections and collaborative designer series, Danza continuously surprises its clientele with fresh ideas. Looking for the perfect gift for a fellow dancer? Consider a Danza gift card—it’s sure to delight! (Instagram: @danza.club, Website: Danza.com).
If you’re a fashion-forward dancer keeping up with the latest trends, Parus Dancewear should be at the top of your shopping list. This rapidly growing Polish brand was founded by designer Kinga Skrzypczak, who invited many dance masters and icons to collaborate, including Melia, Viktoria Kharchenko, Kristina & Joel, Julia Kowalczyk, and Adam Hathazi.
Parus Dancewear has won the hearts of dancers and trainers worldwide.
Parus has made waves in the industry with its exceptional offerings and strategic promotions, including sponsorship of the 2024 Polish Dance Festival. Kinga believes that passion is the key to success, a philosophy that inspires the team to create unique dancewear that rivals competitors in both quality and detail. If you’re looking for a chic couple’s outfit for practice, be sure to explore their designer pieces. (Instagram: @parus_dancewear, Website: parusdancewear.shop).
Competition Dresses: The Show-Stoppers
With shoes and training clothes in hand, it’s time to turn your attention to the pièce de résistance: competition dresses. We are thrilled to introduce Savich Art, a brand with a rich heritage founded by the talented Ekaterina Savich. Inspired by her grandmother, a fashion designer, and her own journey as an internationally recognized ballroom dancer, Ekaterina combines her expertise in theater arts and fashion design to create stunning dresses.
Savich Art produces 30 to 50 unique designs each month, with many clients forging lifelong friendships with Ekaterina, often returning for custom wedding dresses for their children. The brand specializes in ballroom dresses for all levels, with a dedicated team ready to bring any vision to life. Pricing is personalized based on materials and complexity, ensuring every dancer finds their perfect fit. Savich Art has captured the hearts of dancers across federations, making it a go-to for those seeking that Cinderella moment on the dance floor. (Instagram: @savich.art).
The Power of Style in Dance
While some may view a passion for shopping as frivolous, professional dancers will attest to the confidence and joy that comes from wearing the right clothes and shoes. When dancers feel great in their attire, they are more likely to practice diligently and enjoy their time on the dance floor.
A carefully curated competition look not only enhances professionalism but also ensures that you stand out amidst the crowd. So why wait? Treat yourself to that dream outfit and step into the spotlight with confidence!
